A world without Facebook – or any other of its online social media outlets such as Instagram and Whatsapp – seems almost unimaginable for some. In fact, an increasing number of the global population are born into a world they will never know without an ever growing digital realm. For those born between the mid- to late- 1990s until the early 2010s, this generation has even become known as Gen Z – or rather Generations Zoomers since the undeniable takeover of 2020 from the digital conference platform zoom in wake of the global coronavirus pandemic.
Since its launch in 2004 Facebook has continually dominated our social sphere, affecting both our online and offline behaviours. It’s growing control as a media conglomerate has caused much controversy in more recent times this year, yet the social media giant is not accustomed to controversy and lawsuits. The infamous dispute between founder Mark Zuckerberg and some fellow Harvard law students was encapsulated in the 2010 film The Social Network, starring Jesse Eisenberg, Andrew Garfield and even Justin Timberlake.
With a history of breaking up large company monopolies such as logging companies in the 1840s, Standard Oil in the 1910s, and then AT&T in the 1980s, the U.S. Government has finally taken on big tech. Following investigative court proceedings with the four online giants Facebook, Apple, Amazon and Google back in July 2020, the government has once again taken on Facebook for holding too much power in the social media sphere. The government has since filed an antitrust law against Facebook, directed at the company’s tactics of buying rival competition. Whilst policy makers have described the court proceedings as likely to be an uphill battle though are keen to break up the monopoly that arguably stifles rival competition and hinders creative diversity, others have criticised the government for attempting a break up that could cause unintended and unforeseeable consequences.