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Post-covid trends for the new normal

The thought of a ‘new normal’ is what has kept many of us going over this past year. With so many parts of life affected by the ongoing coronavirus COVID-19 global pandemic crisis, it is not yet fully clear what life will look like as we go back to ‘normal’. For many people, the pandemic meant working or learning from home, and much less travel as a result of lockdown restrictions. Social distancing measures have also changed how we socially interact with one another, with more people expressing hesitancy to touch and many choosing to touch elbows rather than shake hands as a greeting. 

So what will life look like in the post-covid new normal?

The work from home revolution 

Advancements in digital technology have made working from home easier than ever during this pandemic and less people than ever before are keen to get back to the office. While working from home has been shown to increase short term productivity, it is said to be detrimental to long term growth and developments in business. New co-working and scheduling software however has helped to reintroduce the social side of work and makes it easier than ever for employees to stay connected. 

Online learning

The education sector has faced many challenges this pandemic, with much disruption to students’ learning experience no matter what their age. Children have been unable to start school and many students have been unable to take their exams as normal. As a result, educational software and teaching methods have had to develop at a rapid pace. There has also been an increase in demand for online learning opportunities as a consequence of more people being at home and having more free time available. 

Paperless money

As touch became problematic our inclination towards a cashless payment system increased. Now more banks and service providers are offering digital banking and payment opportunities for customers who want to buy without the fear of infection.

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Blog Influencers Society

Gwyneth Paltrow criticised for Goop’s alternative COVID-19 remedies

Gwenyth Paltrow has come under fire recently for the alternative COVID-19 remedy treatments offered by her company Goop. Goop is the company Paltrow founded in 2008 that cites itself as a modern wellness and lifestyle brand. The company has caused controversy previously with wackier items such as its infamous vagina scented candle, and has most recently been the subject of criticism for its alternative covid treatments labelled as completely ineffective by experts. 

Paltrow counterclaims the effectiveness of the treatments, drawing from her own experience of having the virus very early on in the pandemic last year in Spring 2020. In a blog post on the Goop website, Paltrow explains: “A little background: I had COVID-19 early on, and it left me with some long-tail fatigue and brain fog.” She goes on to describe how she treated these symptoms of what has been termed ‘long-covid’ with fasting until 11am everyday combined with a plant based and keto diet. She also touts supplements available for purchase via the website for a “healthy microbiome” to keep the gut well. 

While Paltrow calls it a long term body detox, experts have called the method completely useless and unscientific in its approach to combating the long term symptoms of COVID-19. Dr. Michael Saag from the University of Alabama at Birmingham is an infectious disease expert. He told the online media platform Live Science: “I know of no scientific rationale for this approach and know of no data from clinical studies demonstrating the efficacy of these interventions”. 

The COVID-19 coronavirus global pandemic continues across the world with Europe fearing a dreaded and imminent third wave of the virus. Elsewhere, vaccination rollouts have been increased in Australia where concerns are that the virus will spread rapidly from Papua New Guinea where there has been a sharp increase in cases recently.

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Influencers Politics Society Travel

Online influencers receive backlash for travel during global pandemic

Online influencers have received backlash recently for their lavish Instagram posts featuring them globetrotting and holidaying as usual, despite a global pandemic. Social media stars, often having risen to fame from reality TV shows or celebrity gossip sites, are used by businesses as advertising for their services or products in the same way as traditional advertising uses famous actors or models. Stars of social media sites like Instagram and TikTok however have been deemed out of touch with the public to be posting jealousy inducing travel porn whilst the majority of us around the world are still existing in various states of lockdown. 

Stars such as ‘travelinmysoul’, the TikTok account run by influence account Barbora Ondrackova, has over 176.6 thousand followers on TikTok and over 535 thousand followers on her @fashioninmysoul Instagram. Many of her thousands of fans however were displeased at a post she made at the end of 2020 showing a compilation of places she’d visited that year. The insensitivity of the post and questionable activity of the content enraged many commenters. 

Other influencers coming under fire for their choice to continue travel during a time when infections of COVID-19 continue to rise in many places include reality TV star Chloe Ferry. The star, made famous on UK reality show Geordie Shore, featured herself in Dubai partying as usual and making the statement to “Fuck 2020!” Celebrities such as Ferry have clapbacked at the criticisms, claiming the travel was essential for their work online as influencers. 

Elsewhere in the USA there have been fears that influencers online taking refuge from the pandemic in more rural areas may encourage a migration by others. As people confined to densely populated urban areas become increasingly frustrated by lockdown measures, there are concerns they will follow their celebrity idols to smaller and middle-town areas currently less affected by the pandemic.