And for the most ironic news of the week, Facebook is appalled that an app allowed people to view the profiles of Instagram users, even if the profiles are set to private. The app, aptly called Ghosty, has been downloaded more than 500,000 times via the Google Play Store. Ghosty is advertised in the following terms:
“You can view all the profiles you want to view including hidden profiles on Instagram. You can download or share photos or videos from your Instagram profiles to your gallery.”
The folks over at Facebook have caught wind of this, and they’re not happy. “This app violates our terms,” Zuckerberg’s company said in a statement. “We will be sending a cease and desist letter to Ghosty ordering them to immediately stop their activities on Instagram, among other requests. We are investigating and planning further enforcement relating to this developer.”
Meanwhile, in a sly attempt to appear to be concerned about the privacy and well-being of its users, Facebook-owned Instagram has begun testing an update to its app that reportedly makes it so that the “like”-count on a given post is only visible to the author of the post.
Instagram CEO Adam Mosseri said the idea is to eliminate the competitive aspect of Instagram, whereby users desperately try to attract as many “likes” as possible to feel popular and boost their fragile self-esteem. After all, everyone knows a person is only as likable and successful as their last Instagram post.
“It’s about young people,” Mosseri said. “The idea is to try and depressurise Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them and it’s really focused around young people. We get to see how it makes people feel about the platform, how they use the platform and how it affects the creator ecosystem but I’ve been spending a lot of time on this personally.”
As for Facebook attacking Ghosty, that’s a laugh. Facebook is one of the most invasive institutions in the world. Its whole business model is based on the bulk collection of user data—which legally belongs to them, not you, and which it can store forever—which it then shares with other corporations who exploit it to target you with personalized advertisements.
Your information is not safe with Facebook and it never will be.