Gwenyth Paltrow has come under fire recently for the alternative COVID-19 remedy treatments offered by her company Goop. Goop is the company Paltrow founded in 2008 that cites itself as a modern wellness and lifestyle brand. The company has caused controversy previously with wackier items such as its infamous vagina scented candle, and has most recently been the subject of criticism for its alternative covid treatments labelled as completely ineffective by experts.
Paltrow counterclaims the effectiveness of the treatments, drawing from her own experience of having the virus very early on in the pandemic last year in Spring 2020. In a blog post on the Goop website, Paltrow explains: “A little background: I had COVID-19 early on, and it left me with some long-tail fatigue and brain fog.” She goes on to describe how she treated these symptoms of what has been termed ‘long-covid’ with fasting until 11am everyday combined with a plant based and keto diet. She also touts supplements available for purchase via the website for a “healthy microbiome” to keep the gut well.
While Paltrow calls it a long term body detox, experts have called the method completely useless and unscientific in its approach to combating the long term symptoms of COVID-19. Dr. Michael Saag from the University of Alabama at Birmingham is an infectious disease expert. He told the online media platform Live Science: “I know of no scientific rationale for this approach and know of no data from clinical studies demonstrating the efficacy of these interventions”.
The COVID-19 coronavirus global pandemic continues across the world with Europe fearing a dreaded and imminent third wave of the virus. Elsewhere, vaccination rollouts have been increased in Australia where concerns are that the virus will spread rapidly from Papua New Guinea where there has been a sharp increase in cases recently.