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The future of Twitter

Twitter has released surprising though not unexpected news this week into the internet sphere. The social media giant has been proving more popular than ever before thanks to the ongoing coronavirus COVID-19 pandemic crisis restrictions seeing more people at home and online around the world. Now, it seems to be looking to the future to see what’s next for its business growth and how to capitalise on renewed user interest. 

From humble beginnings

Originally conceived by a small team of tech entrepreneurs in March 2006, Twitter had launched by July of the same year. The team of creatives behind the initiative: Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, could never have predicted the success of the social media baby they had created. Within six years the social networking site had gone on to gain more than 100 million users, with more than 340 million tweets a day posted, making it one of the biggest, most popular and influential of the social media platforms. 

The internet’s front page

Famous for its 140 character limit, Twitter became the direct line to many of our favourite celebrities and politicians alike, giving voice for the first time to people who had previously only been heard via more formal channels such as press interviews and PR statements. The masses equally took to the site as a way to vocalise the ups and downs of daily living, and Twitter equally became notorious for the number of troll accounts that would anonymously abuse others and cause trouble in the Twittersphere. 

What’s next?
Jump forward to 2021 and the site has for a long time been looking at how to expand its offerings. Similarly to other ecommerce initiatives on Instagram and Facebook, Twitter is not set to test a shop module, meaning users can browse and buy using in-app services.

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