Hey, all you grown-ups who still watch professional wrestling, the WWE has teamed up with another entertainment service designed for teenyboppers—TikTok. (I naturally assume that adults who never grew out of their Degeneration-X phase are also using TikTok, but I could be wrong.)
The new partnership will be officially launched today, 15 December, just in time for the WWE Tables, Ladders and Chairs pay-per-view extravaganza. According to a WWE press release, the company now has an official TikTok account featuring entrance theme music from over 30 famous wrestlers. Among them, Stone Cold Steve Austin, The Undertaker (is that cat still alive?), the Ultimate Warrior (pretty sure he’s dead by now), Becky Lynch (whoever that is), and John Cena.
“The themes and original entrance music will be integrated into TikTok’s vast content library joining music from top artists like Lil Nas X, Mariah Carey, Lizzo, and emerging artists like Arizona Zervas,” the press release states. ”By offering WWE’s iconic entrances for TikTok users to play off of and make their own unique videos, the partnership provides fans a new way to engage with their favorite Superstars.”
Jayar Donlan, WWE’s Executive Vice President, Advanced Media, is very excited, or pretending to be.
“We are thrilled to be launching this partnership which offers a new level of engagement with WWE content by enabling the TikTok community to create their own shareable stories tied to WWE‘s world renowned Superstars,” she said.
Mayan Scharf, Global Partnerships, TikTok, sounded an equally euphoric note.
“By capturing the passion and thrill of wrestling, WWE is at the forefront of bringing together sports and entertainment in an unconventional and fun way,” Scharf said. “Through our partnership with WWE, we’re looking forward to bringing the excitement of the WWE experience to TikTok’s global community.”
What are you waiting for? Open up your TikTok app, follow the WWE account, crack open a few Budweisers and start blasting that Stone Cold theme song.